The Opening of Watches of Switzerland Crown Sydney

Watches of Switzerland is proud to announce the opening of its seventh boutique, situated within the landmark Crown Towers Hotel in Barangaroo, Sydney. The new boutique will be the only luxury watch retailer servicing the residents and guests from Crown Sydney, and the exciting Barangaroo precinct.

Prominently positioned facing Watermans Cove, the new Watches of Switzerland Crown Sydney boutique will offer approximately 190sqm of luxuriously appointed retail space. The design builds on our latest retail concept, recently unveiled at our new Perth boutique in Raine Square.

To ensure a truly personalised experience, special attention has been given to tailoring the aesthetic to suit the stunning natural surroundings of the Barangaroo precinct. Most notably the extensive use of Travertine natural stone, complimented by champagne silver leaf and feature columns in the Watches of Switzerland finish. Another highlight is the beautiful array of custom feature lighting with a planetary theme which includes pendants that replicate the phases of the moon.

Making full use of the soaring ceiling heights and the abundance of natural light, Rolex Geneva has created an inviting space incorporating their latest design concept. Custom elements unique to the Rolex space at Barangaroo will be appreciated by enthusiasts and aficionados alike. Likewise, a dedicated Cartier room showcases the latest design concepts from Paris, a testament to the long-standing relationship between our two great brands, which extends over 23 years.

In addition to the above, the Barangaroo boutique is pleased to offer the latest timepieces from a specially curated selection of premiere luxury watch brands, including Rolex, A. Lange & Söhne, Cartier, Breitling, Hublot, IWC, Jaeger-LeCoultre, Panerai, and Tudor.

With the opening of this second multi-brand boutique in NSW, and the first to offer Rolex in our Sydney network, Watches of Switzerland reaffirms its commitment to being Australia’s leading luxury watch retailer, delivering nothing short of an extraordinary luxury watch buying experience to all clients. Click here now to make an appointment to explore the new boutique or click here to find out more about the location.